Standard Talks

Standard Talks

Page Loading...

Standard News

Feb 13 2015

tED Magazine Recognizes Standard Electric Supply Co.'s Webstore

Posted by Andy Penkalski in Standard News

Last week, tED magazine featured a spotlight on Standard Electric's webstore, highlighting the unique approaches that we take as an electrical distributor to maximize our website's potential as an easy-to-access storefront.

While many distributors still largely treat their site as an informational resource for their customers, we additionally strive to provide an intuitive and secure webstore that is always open. Standard Electric's online marketing consultant, Jason Stern, describes the transformations we've made to our online strategies over the past few years...

“We knew that we needed to [transform] the existing site from a brochure into an actual business acquisition tool,” says Stern. “To get there, we’d have to revamp the site and orient it to the products that we’re selling.” Stern also wanted to be able to measure the impact of the pending changes, and that meant using online analytics tools (Google Analytics, for example) to determine key metrics, including: what people are searching for, what pages they are visiting, where they are spending the most time, what the bounce rate is (i.e., the percentage of visitors to a particular website who navigate away from the site after viewing only one page), and so forth.

You can read the whole article by clicking here. And as the article promises, look for more improvements to the Standard Electric website to come in the near future.