Our Mission is Your Future


Setting the Standard Since 1919

Established in 1919, Standard Electric Supply Co. is a fourth generation, family-owned full line electrical distributor, emphasizing industrial automation and control products with a focus on the OEM and MRO marketplace.

We are committed to supplying our customers with the very best products and solutions. We strive to continuously improve for our customers, to ensure that we provide you with the highest quality of service and support. Our goal is to understand the changing needs of our customers and effectively exceed their expectations with our fanatical customer service.

Standard Electric has 17 stocking locations throughout Wisconsin, Illinois and Indiana. We house over 20 million dollars in inventory and have an on-time delivery rate of over 99%. We do whatever it takes to make sure that our customers are satisfied and successful, because without them, there would be no Us!


  • Appleton, WI

    3111 East Capitol Drive
    Appleton, WI 54911-8740
    Fax: 920-730-5522
    Toll free: 800-597-3726
  • Appleton, WI

    3025 Progress Drive
    Appleton, WI 54911-8740
    Fax: 920-730-5522
    Toll free: 800-597-3726
  • Milwaukee, WI

    222 North Emmber Lane
    Milwaukee, WI 53233
    Fax: 414-272-8111
    Toll Free: 800-776-8222
  • Madison, WI

    1080 American Way
    Verona, WI 53593
    Fax: 608-224-0893
    Toll free: 800-955-0999
  • Sheboygan, WI

    3417 Weeden Creek Road
    Sheboygan, WI 53081
    Fax: 920-803-2459
  • Stevens Point, WI

    3101 Business Park Drive
    Stevens Point, WI 54482
    Fax: 715-342-3692
    Toll free: 800-694-8246
  • Eau Claire, WI

    4611 Anderson Drive
    Eau Claire, WI 54703
    Fax: 715-855-7710
    Toll free: 888-760-3850
  • Rockford, IL

    4025 Steele Drive
    Machesney Park, IL 61115
    Fax: 815-654-3280
    Toll free: 877-663-5355
  • Chicago, IL

    1055 Stevenson Court
    Roselle, IL 60172
    Fax: 630-860-0545
    Toll free: 888-635-2411
  • Chicago Ridge, IL

    10047 Virginia Avenue
    Suite C
    Chicago Ridge, IL 60415
    Fax: 630-748-0297
    Toll free: 800-760-7648
  • Champaign, IL

    1904 W Springer Drive
    Champaign, IL 61821
    Toll free: 888-205-8917
  • Indianapolis, IN

    9900 Westpoint Drive
    Suite 142
    Indianapolis, IN 46256
    Fax: 317-773-0402
    Toll free: 877-219-7782
  • Warsaw, IN

    960 Executive Drive
    Warsaw, IN 46580
    Fax: 574-267-0061
    Toll free: 866-354-3354

How you adapt to changes determines your success. Over the last 100 years Standard Electric stayed true to our Tradition of Innovation and Service. Our fanatical commitment to continuous quality improvement and exceeding the expectations of our customers is something we pride ourselves on. We look forward to the opportunity to partner with you.

—Larry Stern
President, Standard Electic Supply Co.